Privacy Policy
Last updated: November 10, 2025
1. Introduction
Welcome to Heuristic (“we,” “our,” “us”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information when you visit getheuristic.com or interact with our services.
By using our website, you agree to the terms of this Privacy Policy.
2. Information We Collect
We may collect and process the following types of information:
- Personal information you provide directly (such as your name, email address, company name, and any message content when contacting us through forms or email).
- Automatically collected data through cookies, analytics tools, and similar technologies, including your IP address, browser type, operating system, referring URLs, and on-site behaviour.
- Third-party data received from analytics or advertising partners that help us understand user behaviour and improve our services.
3. How We Use Your Information
- Respond to inquiries and provide support.
- Improve our website, content, and services.
- Analyze usage through tools such as Google Analytics and Hotjar.
- Run retargeting or advertising campaigns through third-party platforms (e.g., Meta, Google).
- Ensure compliance with legal obligations and protect our rights.
4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience and analyze site traffic. You can control or disable cookies in your browser settings; however, some parts of the site may not function properly if cookies are disabled.
Key tracking tools we may use include:
- Google Analytics (for website performance data)
- Meta Pixel / LinkedIn Insight Tag (for remarketing)
- Hotjar (for anonymous session analysis)
5. Sharing Your Data
We may share your information with trusted third-party service providers that assist in operating our business, such as:
- Analytics tools (e.g., Google Analytics, Hotjar)
- CRM or email marketing software (e.g., HubSpot, Mailchimp)
- Advertising platforms (e.g., Meta, Google Ads)
All partners are required to process data securely and only as instructed by us. We do not sell your personal data to third parties.
6. International Data Transfers
If you are located outside the United Kingdom, your data may be transferred to and processed in the UK or other countries where our service providers operate. We ensure appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your information.
7. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this Policy — typically until you request deletion or until your inquiry has been fully resolved. Certain technical or analytics data may be stored longer for aggregate reporting.
8. Your Rights (UK & EU GDPR)
If you are located in the UK or EU, you have the following rights regarding your personal data:
- Access the information we hold about you.
- Request correction or deletion of your personal data.
- Object to processing or request data portability.
- Withdraw consent at any time (e.g., for marketing communications).
To exercise any of these rights, email us at hello@getheuristic.com.
9. Data Security
We implement appropriate technical and organizational measures to protect your data from unauthorized access, loss, misuse, or alteration. While no online service can guarantee absolute security, we take all reasonable steps to safeguard your information.
10. Third-Party Links
Our website may contain links to other websites not operated by us. We are not responsible for the content or privacy practices of those third parties. We encourage you to review their policies when visiting their sites.
11. Children’s Privacy
Our website is not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors.
12. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices. The updated version will be indicated by a revised “Last updated” date. Continued use of our site constitutes acceptance of the revised policy.
13. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Heuristic
London, United Kingdom
Email: hello@getheuristic.com